IMPLEMENTATION: Working with registrars

Meeting details
Time: 
Wednesday, 9 February, 2011 - 15:30 - 16:45
Room: 
Grand Ballroom C
Moderator: 
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There is no point in applying for an extension, or setting up the back-end to work with the Internet's infrastructure if no one is able to register a name under the extension. Enter the registrars.

The registrar market has become increasingly competitive, as well as technically complex, in recent years. A large number of registrars, from very large multi-million-dollar companies to much smaller firms catering for specific clients, compete to register domains, often offering additional services in order to make up for the low-margin business of actually registering a domain. Registrars are also very geographically diverse.

Making your domains available through registrars, and so to the broader Internet, can be a complex process. It may not be in a registrar's interests to absorb the set-up costs associated with selling any new domain if they do not feel they will be able to sell a large number of domains, or additional services.

There are also issues associated with making the technical connections between their systems and your back-end systems. And some of the larger registrars may also argue that by offering your domains in a crowded market they are helping to promote your brand.

All of these complexities will be drawn out and discussed at this session in order to give applicants a better understanding of the selling side of domains.

Interact with the session

Conference sessions are built around audience participation and input. So if you have a question that you wish to be asked at this session, you can do so ahead of time.

First, register with the site and login. Then you will see a simple "Add new Question" option at the bottom of the session description.

Once logged in, you can also give a "+1" rating to others' questions by clicking just above the number beneath each question. Those questions with most support will be pulled out by moderators and asked during the session.