- New Internet Extensions
- About .Nxt
- London, August 2012
- San Francisco, Aug 2011
- San Francisco, Feb 2011
IMPLEMENTATION: Working with registrars
There is no point in applying for an extension, or setting up the back-end to work with the Internet's infrastructure if no one is able to register a name under the extension. Enter the registrars.
The registrar market has become increasingly competitive, as well as technically complex, in recent years. A large number of registrars, from very large multi-million-dollar companies to much smaller firms catering for specific clients, compete to register domains, often offering additional services in order to make up for the low-margin business of actually registering a domain. Registrars are also very geographically diverse.
Making your domains available through registrars, and so to the broader Internet, can be a complex process. It may not be in a registrar's interests to absorb the set-up costs associated with selling any new domain if they do not feel they will be able to sell a large number of domains, or additional services.
There are also issues associated with making the technical connections between their systems and your back-end systems. And some of the larger registrars may also argue that by offering your domains in a crowded market they are helping to promote your brand.
All of these complexities will be drawn out and discussed at this session in order to give applicants a better understanding of the selling side of domains.